So, Aurora bought some interesting coffee yesterday which she made this morning. Sipping and thinking about the flavor and packaging on the way to work, I felt very chock full o’ rant.
Let’s start with the packaging. The way a country packages their foodstuffs says a lot about their culture.
If you’ve ever shopped in an Asian market, you’ve no doubt seen Japanese packaged food. There’s usually some kind of overly-cute comic character which has no relation to the product (think Hello Kitty laxatives). There’s the obligatory poorly translated, philosophical poetic blurb. For some reason, every package, sign and t-shirt in Japan has some kind of hokey, incomprehensible English saying on it. There’s entire websites devoted to pictures of these things. I think it’s a law there, designed to confuse other nations into believing that the Japanese are deep and poignant.
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